Posted On September 29, 2015 By In International News, Legislation With 1592 Views

Blackburn-based e-cigarette manufacturer set to fight unfair ruling

An East Lancashire e-cigarette manufacturer will formally challenge an EU directive this week which it says breaches European Union law and would put its industry at an unfair trading disadvantage.

By Aban Quaynor – September 28, 2015

Blackburn-based Totally Wicked is the only to win the right to challenge Article 20 of the EU Tobacco Products Directive (TPD), which will bring e-cigarettes and e-liquid within its regulatory scope as a ‘tobacco-related product’ – despite not containing tobacco.

It means e-cigarettes would be subject to more stringent regulation than some tobacco products.

And the company, which believes the TPD is likely to adversely impact the availability of good quality, electronic cigarettes and e-liquids, will formally challenge its validity at the Court of Justice of the EU (CJEU) in Luxembourg on Thursday.

Totally Wicked managing director Fraser Cropper said: “It is crucial that our industry is allowed to mature within a proportionate regulatory framework, which supports appropriate controls and safety requirements, and necessary social responsibility and continues to provide consumer choice to maximize the enormous potential of these products. Article 20 of this directive patently will not deliver this environment.”


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